Competitive intelligence is a formalized, yet continuously evolving process by which the management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage.

(Prescott and Gibbons)

Competitive Intelligence

Competitive Intelligence

Competitive intelligence is a process designed to give you an edge over your direct competitors and to minimize your risks while doing business. 

Competitive Intelligence

Competitor Profiling

Competitor Profile, Competitor Profiling, Competitor Analysis

The strategic explanation of competitor profiling is incredibly simple. Superior understanding of rivals supplies a genuine method of obtaining competitive advantage

Competitor Profiling

SWOT Analysis

SWOT Analysis 

SWOT Analysis is an instrument used to assess the Strengths, Weaknesses, Opportunities, and Threats in the process of a project or in a business venture or in any other situation obliging a decision in strategic planning

SWOT Analysis

Competitive IntelligenceAs a business, you want to stay competitive. In order to do this, you need to constantly analyze the existing market for any relevant changes. As a business owner, the information you find and interpret is essential to your survival. In order for you to be successful, you need to adapt to any changes in the market or else you could lose money.

 

WhoAreYourCompetitorsIn order to truly understand how your company fits into the market, you need to understand which companies are your biggest competitors or who will be your biggest competitors in the future.

Competitive Intelligence vs. EspionageHow can industrial or corporate espionage be compared to competitive intelligence? Competitive Intelligence research can be distinguished from industrial espionage, as CI practitioners in general abide by local legal guidelines and ethical business norms.

Understand Your IndustryIn order to engage in the competitive process accurately, you need to understand the nature of your industry.

There is no general way of handling the results of a SWOT analysis which fits for each and every business. Every business is different and so are the actions deducted from the SWOT analysis. Here you will find some ideas what to do with the results from your SWOT analysis.

Strategic Planning IntroductionStrategic planning comprises the procedures of defining objectives and creating strategies to attain those objectives. A strategy is a long term plan of action designed to achieve a particular goal, as differentiated from tactics or immediate actions with resources at hand.

sources_of_informationKeep in mind that the government is a potential resource while gathering information, especially if they are in some way involved with your company. It is helpful to consider them as part of your industry.

Definition Competitive IntelligenceWhile there are many interpretations of the term "competitive intelligence," it is useful to view it as defined by the Society of Competitive Intelligence Professionals (SCIP) in first place.

Competitive intelligence, competitive analysis, and business intelligence are common terminology which express a company’s try to discover the markets
it serves as well as its own positioning within them. Competitive intelligence can be used to predict what the competition is going to do before they are doing it and react appropriately towards the knowledge. While competitive intelligence generally focuses on competition, precisely the same investigative methods provide valuable comprehension of the plans of suppliers or major customers. Unforeseen changes having an effect on essential suppliers or customers might have more impacton the business than the actions of individual competitors, therefore they can be worth observing thoroughly. If a company’s largest customer is acquired by a company served by its competitor, it'll either have got a larger customer or maybe a lost customer following the acquisition happens. The sooner a company is aware of the merger plans, the better its likelihood of getting the merged company’s business.


Affinity for competitive intelligence continues to grow over the last couple of years. As soon as companies discover their competitors are involved in management activities just like competitive intelligence, they frequently establish their very own programs, if only to keep parity. Within the telecommunications market, any rise in the level of competition will doubtless raise the importance of competitive intelligence programs. Paradoxically, due to the fact some businesses don't publicize the level of their competitive intelligence endeavours, other businesses may inaugurate activities assuming that such plans exist in competitors’ companies.

You are here: Home