A Research Engine
What is Shmoogle? Shmoogle is a Google randomiser. When you type your query into Shmoogle, you get Google's results but.... in random order! in one click Shmoogle instantly neutralizes the PageRank hierarchy and the whole SEO industry induced by it.

Yet it addresses other fundamental issues such as retrievability vs. visibility. While all pages on the net are equally retrievable, they are certainly not equally visible. Every page is accessible by directly typing its URL, independent of Google, but how visible is it? how often does this page appear among Google's first results?

Shmoogle breaks this strict hierarchy, and by doing this it promotes the diversity of the web. Since every result has the same chance of being on Shmoogle's first (and only) page, results of a more common nature have a bigger chance of appearing first. This is actually polling the web for its view on the query. Shmoogle sacrifices Google's accuracy for a web democracy. It gives back hope to common web authors, and brings back the web's diversity and color !